Website evolution

I’ve been revamping  Australian Flower Shops again lately.

I originally started the site back in late 2003, and it’s had 2 makeovers since.

It’s actually fun going on the Wayback Machine, to see how the layout and content has changed over the years. I’ve finally gone away from the green colour scheme that seemed to be a fallback for a few of my sites.

Surprisingly, there hasn’t been much change to the content. Back in 2003 I was teaching myself SEO, and the trend back then was hyphenated domain names and filenames and reciprocal link exchanges.  So I still have hyphenated domain and filenames – there’s no need to throw away the history, and if someone offered me a nice link that still remains, then I’ll keep it there, as you should.

And my keyword research back then showed that there was less competition for the long-tail phrases like “floral emblems of Australia“, than initial seaches like “flowers”.

It was easy to rank on Yahoo using hyphenated names, and I would get regular organic traffic from there and MSN. Google was always a hard nut to crack.

But despite the amount of time that I spend researching SEO and web development, with a normal job during the week, plus a couple of kids and dogs, I never really spent much time refining the site.

So recently I decided to try and vamp it up.

Being lazy, I bought Confession of a Lazy Internet Marketer, and was surprised to find that I was already doing 80% of the content and structure approach that he suggested.  Way back in 2003.

So as usual it comes down to SEO. Some of his techniques I won’t use, in the link exchange area – I don’t feel like getting an ongoing paid membership to a linking site. But some of his other techniques for SEO are quite good. It’s interesting how they also overlap with some of the techniques used in 30 minute backlinks, which I also bought recently. So I will be using some of their techniques that they have in common. I think the 30 minute backlinks suggestions are easier for less technical people.

But I haven’t actually done any of their suggestions yet. I’m about halfway through preparing the groundwork.  So my Google rankings still need a lot of work.

And now I’m about to go out to a door shop, cos I really need to fix up the bottom room – it’s too crowded and dog oriented, and needs simplicity and lightening up.
Like a lot of websites I know.

One day the site will be finished. And then I can go on and revamp some more websites.

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