In my world, it’s all about the ads. With a hotdog chaser.
There are lots of sites you can visit to see the top superbowl ads:
http://www.huffingtonpost.com/2013/02/03/super-bowl-commercials-2013-watch_n_2612632.html was ok
http://www.thedailybeast.com/articles/2013/02/04/the-14-best-super-bowl-2013-commercials-video.html ranked them
http://www.news.com.au/entertainment/television/best-and-worst-super-bowl-ads/story-e6frfmyi-1226570062235 showed some that the other two didn’t include.
But my favourites were these: