I have a serious weakness for setting up Google Analytics on websites – it’s just incredibly enjoyable and satisfying.
First I add Google Tag Manager to your site.
Then I use Google Tag Manager to add Google Analytics to your site.
This gives me the flexibility to add custom event tracking so we can see whether people are clicking on the key parts of your website.
Google Analytics gets configured correctly, with goals and other advanced settings.
Then Google Search Console gets verified and setup, and linked to Google Analytics.
Finally I create a Google Data Studio dashboard that pulls in your Google Analytics and Google Search Console data, so that you can see all your analytics in one cool place.
It’s worth it.
Google Tag Manager is a free tool from Google that lets you add tracking tags to your site from one location – without having to directly edit your website each time.
So you can then add Google Analytics to your website, by telling Google Tag Manager (GTM) to add the tracking code.
Google Tag Manager adds flexibility – you can add custom event tracking code for the most important parts of your site – such as contact forms or newsletter signups – and then send that extra data to Google Analytics, which usually only shows basic analytics data such as pageviews.
Your Google Analytics account also needs to be configured correctly. Each website should have goals – what you want people to do. It could be a click on your email address, a click on your phone number, a sale, a newsletter signup, or a completed contact form. These need to be defined as events in Google Analytics, and the important ones defined as goals. That way you can measure which types of traffic are working the best for you.
And finally you need a dashboard that shows the most important parts in an easy-to-understand visual display.