MyDogSite takes custom search in WordPress to the extreme.
With one high-level search based on keywords, category, state and region, there are additional custom searches for dog holidays, dog walkers, dog transport, dog clubs, organisations and more.
A fully-fledged marketing campaign isn’t yet in place, as content is still being built out. Best practice SEO has been used in the site construction, and ultimately social media will be used to promote the site.
Seriously, check out the search options on this website!