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Marketing Checklist

Bychris

I’ve been planning an overhaul of one of my sites lately.
It’s like the old stories – a doctor’s kids are always sick, a dressmaker’s kids are always in tatters. And an SEO’s sites are languishing.

My good old halloween site is still up top, but I have a bunch of other hobby websites that are languishing in the SEO and Analytics space. So it’s time to give them a reboot.

Here is my ultimate checklist for digital marketing. My objective is to write a separate article about each item, to explain the importance.

Competitor Review:

  • Competitor Keyword Research – find competitor’s free and paid keywords
  • Competitor Authority Research – find competitor’s incoming links
  • Competitor Social Research – find competitor’s social habits
  • Competitor Content Research – find competitor’s content types

Keyword Research:

  • Keyword discovery – find popular keywords in niche
  • Keyword grouping – classify keywords into groups
  • Keyword trends – find trends in keyword usage

Analytics Planning:

  • Goal definition – define site goals
  • Site engagement – track site engagements
  • Google Analytics – implement analytics
  • Google Search Console – verify site ownership
  • Reporting dashboard – report on analytics metrics

Channel Plan:

  • Channel Objectives – define channel objectives
  • Content Brainstorming – brainstorm content ideas
  • Website Content Plan – plan website content
  • Website Keyword Mapping – map web pages to target keywords
  • Social Media Content Plan – plan social media content

On-site SEO:

  • Site structure
  • Site URLs – plan url structure
  • Site Linking – plan internal linking strategy
  • Meta Tags – use meta title and description
  • Open Graph Tags – control social sharing
  • Rich Snippets – facility social sharing
  • Canonical Tags – concentrate page urls
  • Breadcrumbs – provide breadcrumb path
  • Status codes – check 404s, 301s
  • Hreflang tags – check country preferences
  • Code Validation – check code quality
  • Page Speed – check page load time
  • Mobile-friendly – ensure mobile-first

Off-page SEO:

  • Robots file – control crawler access
  • XML sitemap – faciliate search engine url discovery
  • HTML sitemap – facilitate user url discover
  • National Directories – submit to national directories
  • Niche Directories – submit to niche directories
  • Link Strategies – plan other link building techniques

Local SEO:

  • NAP Data – standardise name, address, phone
  • Local Directories – submit to local directories

Social Media:

  • Social Sharing – facilitate social sharing
  • Social Reporting – ensure social tracking
  • Hashtags – optimise hashtags
  • Social Monitoring – monitor social performance

Remarketing Lists:

  • Facebook Remarketing – define FB remarketing lists
  • AdWords Remarketing – define Google remarketing lists
  • LinkedIn Remarketing – define LinkedIn remarketing lists

Campaign Tracking:

  • Campaign Naming Standards – define campaign naming standards
  • Campaign Reporting Dashboards – report on campaign traffic

Email Marketing:

  • Custom Fields – plan email fields
  • Email Templates – create email templates
  • Email Segments – segment contacts
  • Email Campaigns – schedule and track campaigns

Google Ads Advertising:

  • Conversion Tracking – implement conversion tracking
  • Google Shopping – create product feeds and Ad campaigns
  • Google Search – create search campaigns
  • Google Display – create display campaigns
  • Google Dynamic Remarketing Ads – create dynamic remarketing campaigns

Facebook Advertising:

  • Facebook Pages – optimise FB pages
  • Facebook Shopping Tab – create Shop tab in FB
  • Facebook Pixel – implement pixel tracking
  • Facebook Audiences – define audiences
  • Facebook Display Campaigns – create display campaigns
  • Facebook Dynamic Remarketing Ads – create dynamic remarketing campaigns

Instagram Strategy:

  • Instagram Pages – optimise Instagram pages
  • Instagram Posting – learn posting techniques
  • Instagram Ads – create ad campaigns

Pinterest Strategy:

  • Pinterest Boards – structure pinterest boards

Twitter Strategy:

  • Twitter Pages – optimise Twitter pages
  • Twitter Ads – create ad campaigns

LinkedIn Strategy:

  • LinkedIn Pages – optimise LinkedIn pages
  • LinkedIn Ads – create ad campaigns

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