We’re renovating at home. So I’m spending a lot of time sanding, preparing and painting, and listening to the radio more than usual.

Last night I heard what Google would surely classify as aural spam.

As an SEO, it’s a balancing act when building web pages, to make sure that I don’t trigger spam filters at Google. That means not using the targetted keyword phrase too many times on a page, making it appear “natural”.

Last night there was an ad on the radio that was true aural spam. I forget what it was advertising. Let’s assume it was “blue widgets”. Within the space of a 30 second ad, they used the term “blue widgets” about every 5 seconds. It was definitely unnatural. It sounded unpleasant. And that’s what copywriting is supposed to avoid. This ad treated the audience like a dummy. It’s like they were trying to improve their ranking on my internal search engine, but instead it turned me off.

But it did make me think of one of the other ads we unfortunately hear on the radio all the time in Australia, in recent years.

For AMI, with their much hyped “nasal technology delivery”, to help you last longer.

There’s nothing worse than being in the car with kids, and hearing those tacky ads. About how to make your woman happier by making you last longer in the sack. Just plain tacky, and shouldn’t be played during daytime hours.

Here’s a byline I made up, that I’m surprised they haven’t used yet:

Just a whiff, and you’ll be stiff.

What do you think?