Interesting. In the last 10 minutes I’ve read two emails about “desire”.

One from Frank Kern, about “desire” being the way to get money whenver you want money.  That by tapping into people’s desire, they will buy things. Even when they probably shouldn’t. And the two types of desire – up-front desire versus seedling desire.

The next email was from Andy Jenkins, of Stompernet, about the need to stop selling, and create desire for your product.  About making your visitors “lust” after a fantasy result. Obviously there should be a real result from your product, but the desire comes from how the visitor fantasizes their life will change after buying your product.

Writing this post as I read my emails, I then find that Andy’s email was an affiliate link to Franks new video. No wonder they’re both about the same thing.

But that’s ok, because Andy’s email was personalised, and added value with a story of his own, about how a high traffic site failed at conversion, until he realised he had forgotten to tap into his visitors “desire”.

I opened Frank’s email because of curiosity. It was brief, and had a video link. And today (rarely) I was in the mood for videos.  Frank is a gifted and relaxed communicator, and I enjoyed his video.

Andy (sorry) is usually too verbose. But he eventually gets to a good point.

So creating desire is how to get people to buy. Even in a recession.

Yes we can.

This post might get some interesting responses. It’s a response to “The Coffee House Letter”.

Google it. You’ll find lots of references,  all of which (at this point) are thinly veiled attempts to promote it, under the guise of “reviewing it”, using the web 2.0/social marketing techniques that everyone uses these days.

Well I’m not promoting it. It annoyed me enough to want to write a response.

Here it is….

It is a very well written letter – an excellent, very well-considered piece of copywriting.
It manipulates the emotions.
So you have to put aside the emotions and read between the lines.

They’ve gone for the shock approach upfront – “you’re in for a rude awakening about your current MLM”.

Their main premise is that the promise of MLM residual income is dead for the “average person”.
Well they admit they don’t want to deal with average people. They want people who are stars already.
So they aren’t helping average people become better.
They are making average people feel bad.

If you feel you might be an average marketer, that’s not a nice way to start the day.

(more…)

I already have SEOElite and KeywordElite, from Brad Callen.
My other splurge this year was upgrading to Pro member on SEOMoz.
And the final tool in my artillery was going to be a keyword spy tool. A costly monthly service.

But now Brad Callen has gone and created a free AdWords keyword spy tool that will let anyone spy on what keywords their competitors are advertising with!

PPC Web Spy lets you see other keywords and ads used by your competitors.

Let’s say you are searching for “dog training”.
When you install this PPC spy tool into your (Firefox) browser, it creates a button under each ad.
Click the button and you can see the other keywords this person is also advertising for.
PLUS THE AVERAGE POSITION, COST PER CLICK, CLICKS PER DAY AND COST PER DAY!

This is absolutely priceless information. From a free tool!

One of the few times I really need to use upper case exclamation marks in my blog. It’s that good.

If you advertise on Google AdWords, you really need this tool.

PPC Web Spy

Another winner from Brad Callen.