I’m cleaning out my email list subscriptions. Getting ready for the new year with a streamlined process for earning money, seo skills, and building my network business.

Ditched one or two so far, including two paid subscriptions to famous marketing newsletters. They just weren’t exciting me, even though they included physical CDs or magazines each month. Replacing them with one paid SEO subscription with fantastic tools to seomoz – I’ve been lusting over those tools for a while now.

Was tempted to ditch Jonathon Budds emails, but thought I’d check his latest email.

It’s an excellent link to a page on his site, 9 secrets to the most powerful network marketing sales funnel in the world

Compared to the last video of his, which was Jonathon speaking directly to the camera, this one is an online presentation with voiceover. This video is a gem. It’s free. I’m staying on his newslist. It’s clear and concise.

It does follow the current trend in network marketing called ‘funded proposal’.

The problem with online network marketing these days, according to all the gurus, is having enough money to acquire quality leads. Instead of buying leads from lead generation companies, who have no idea of your particular business, most ‘gurus’ recommend generating your own leads from your own site, marketing yourself. Generally on AdWords, which can get expensive when only a few joinup.

Funded proposals tell you to focus on selling the tools up front, to fund the leads that may later join your system. Kind of like selling shovels to gold prospectors.

This approach is used by magnetic sponsoring, power prospecting, onlinemlmsecrets, and more.
They are all having success with it. It’s the flavour of the day, in online network marketing.

In some respects it’s like the old days of Amway in the 90s, where many leaders were making a substantial part of their income from selling motivational tapes. Whether they acknowledged it or not.

And an organisation I was in a few years back, where the head guy was selling his system on the side, after you joined him. And he didn’t like it when I queried if he was within the terms of the main business. So I left his organisation, waited the requisite amount of time, and joined again later under someone nice.

I’ve been typing this post whilst listening to the 9 steps. Its a long presentation – over an hour. An now I’ve realised it ends up with a proposal for the onlinemlmsecrets system, which sounds very similar to magnetic sponsoring.

For now, I’m staying with Magnetic Sponsoring. I’ve bought the book. I’m a monthly member. I bought Black Belt Recruiting.

I’m about to buy the magnetic sponsoring Building on a Budget book. Just because I think it’s useful. And leading edge.

If you’re on holiday now, it’s a good time to plan your goals and strategy for next year.
I’d recommend Magnetic Sponsoring. It’s a great solid read.

I unsubscribed from someone else’s list today. He only ever sends ads for internet marketing products these days, using pretty weak attempts at controversial headlines. They’re so bad, I can’t remember the last time I read one of his emails. So I looked for the unsubscribe link at the bottom of the email.

His list was managed by icontact, who I’ve just started using.

But the screen that pops up, to allow me to unsubscribe, contains a list of his email subscription lists.
Apparently I was on the list called:

Desperate_For_Money_Buyers_Old

Not very flattering. If that’s how he thinks of his subscribers, he’s now guaranteed that I won’t ever join a list from him again, no matter what freebie he offers.

I guess that’s a tip to make sure that your internal list names are nice.

Finally finished my latest website: Home Business Australia.

I coul be blatant about it and say that it was written from an SEO perspective: using keywords in the url, having lots of content.

Also after doing research at the Google keyword tool, I realised that “work from home” and “work at home” are more American phrases, and that Aussies tend to look for “home business”. So I built a site to cater for those searchers. Also I saw how expensive the “home business australia” keywords were at AdWords. So it just made sense – the standard catchphrase.

If I was really competitive, I’d see how long it took to rank for a competitive keyword phrase. But I won’t have much time before Christmas – still painting the attic, and really need to clean out the storeroom. So there’s not a lot of time to write articles, which I still think is one of the best ways to increase rankings at search engines.

This is the first external link to www.homebusinessaustralia.com.au. See how it goes in boosting indexing.

I can’t remember how or when I subscribed to Marketing Bullets, as I don’t get lots of emails. Just a few, but they’re always good ones.

Gary Bencivenga’s Marketing Bullets are gems. He mailed his list today, announcing that he was splitting his ezine into two, creating Success Bullets.

His newsletters are a joy to read. The art and craft of copywriting and motivation. No hype, just practical truths and tips.

Subscribe for free.